Rich media

A showreel of work that focuses on functionality and the technical requirements of a project, particularly with regards to working with rich media and 3rd party ad tech.



Video players

Video as animation

Expandables

Synced ads


(Kind of a dying format now, but this was still a fun little job to work on back in the day. If nothing else, it shows an ability to think creatively when given a non-standard format to work with. And there's always another non-standard format to work with!)

Dynamic ads


I have worked on numerous dynamic advertising campaigns over the years, but they tend to be fairly simple on a visual level, and not always the most interestigng things in the world to look at on a showreel - all the clever stuff happens behind the scenes, and the short life-spans of most campaigns. However, the EDF placements on this page (and on the animation showreel) all feature dynamic messaging, and one of the featured placements in the Celtra case study (coming soon) features a dynamic weather widget.


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